Sweet Moments at ISM Middle East 2025

Sweets, emotions and inspiration – that is exactly how this year’s edition tasted.

ISM Middle East 2025 once again confirmed Dubai’s position as a global hub for trends in the confectionery and snack industry. Our stand was filled with the creamy aroma of traditional fudge, the crisp texture of wafer rolls and the sweetness of Bogutti cookies – products that attracted attention not only with their taste, but also with the unique story behind our brand.

Every conversation, smile and tasting session reminded us that great products can bring people together, regardless of borders or continents.

We would like to thank everyone who visited our stand, discovered the Bogutti brand and shared their feedback with us. These meetings, insights and new business connections continue to inspire our development and shape our next steps in international markets.

And now, a new adventure awaits – Espacio Food Service in Chile!

Soon, we will take our sweet stories to the other side of the world, and we cannot wait to meet new partners, explore the Latin American food market and present our confectionery portfolio to an international audience.

Watch the video and discover highlights from our participation in this exceptional confectionery and snack trade show in Dubai: link